S1 Ep 2: How to build an employee value proposition (EVP) in 7 steps

Today we’re going to be building on the topics we discussed in last weeks’ episode by talking about one of the most foundational, and important, projects that you can tackle to start building your employer brand. That project is uncovering your employee value proposition (EVP for short). This episode we’re talking about what an EVP is, why it’s the essential starting point for working on your employer brand, how to go about uncovering your EVP, and mistakes to avoid along the way. Let’s dive in!