S1 Ep 3: Give & Get EVPs with Charlotte Marshall & Bryan Adams, best-selling authors

Welcome back to another episode everyone! This week we’re interviewing Charlotte Marshall and Bryan Adams, the international best-selling Authors of Give & Get Employer Branding. This book redefines the concept of an Employee Value Proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing approach harnesses the value to be found within the cultural realities and expectations of the company. Charlotte and Bryan want to change the way the world utilizes employer branding to attract, engage, and retain top talent. They’re here to guide us away from the rabbit hole of old employer brand ideas, and towards what they’ve discovered works. Keep listening to learn all about how to create a balanced EVP that showcases both the upsides and realistic downsides of working with your company in order to attract top talent that is best suited for the work environment that you provide!