Employer Brand Development

01.

Brand audits

Not sure where to begin? Our team conducts employer brand audits to overview current state and advise on opportunities that will provide better results. We also conduct hiring competitor scans to show how you stack up against other organizations.

02.

Employee value proposition (EVP) development

The Employee Value Proposition (EVP) is an ideal starting point for your employer brand journey. Our team will help uncover what sets you apart and how to position your organization to achieve your talent objectives. We develop messaging frameworks, visual guidelines, activation plans, and more.

03.

reputation management for employer review sites

We create strategies and manage reputations across employer review sites like Glassdoor. To ensure you’re putting the right foot forward with candidates, we focus on branding, platform engagement, review management, and more.

Recruitment Marketing & Internal Activation

04.

Recruitment marketing plans

We put together comprehensive recruitment marketing plans so your team can activate your employer brand externally to attract and engage candidates. Our recruitment marketing plans are customized and easy to follow, so your team can manage your employer branding efforts on an ongoing basis.

05.

internal activation plans

For an employer brand to truly resonate, it’s important that it becomes infused in the employee experience. We put together internal activation plans that communicate your employer brand across employee touch points and programs to help with engagement and retention. We also build out employee advocacy strategies that motivate your employees to become ambassadors for your brand across social.

06.

content creation and social strategies

Our customized content and social strategies provide guidance into what types of content to produce, where and how to publish your content for a talent audience, and how to measure results and tweak your efforts over time. We also support your team by creating eye-catching content pieces (blogs, videos, infographics, and more) to extend your team’s capacity and get your brand noticed.

07.

recruitment marketing campaigns

We develop custom campaigns geared towards achieving your talent objectives. Our team puts together a campaign strategy, including a creative concept, and we manage and execute the campaign for you. Recruitment marketing campaigns can help you to achieve goals like:

Building employer brand awareness
Boosting talent pipelines and applicant volume
Keeping candidates “warm” until the right opportunity arises
Attracting recruiting event attendees
And much more!

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Education & Enablement

08.

employer brand consulting

Want to learn how to build out an employer branding team in-house? We offer a series of full-day and half-day workshops to help your team learn everything you need to know to execute on a robust employer brand program. Learn who to hire, what to prioritize, and what objectives to set for your employer branding efforts during the first few critical years.

09.

recruiter enablement workshops

Arm your recruiters with the marketing skills they need to source and recruit more effectively in today’s evolving market. We offer lunch and learns and half or full-day educational workshops for your team. Sessions cover topics such as: writing compelling job descriptions, creating social posts that work, how to improve response rates to your outreach efforts, how to optimize your social media profiles, and more.

10.

presentations

Have an upcoming conference or talent acquisition event where you’d like to have a session on employer branding or recruitment marketing? Our team of experts can deliver captivating presentations on a range of topics. We can also build decks or deliver internal presentations to socialize and educate your leadership team on the importance and impact of employer branding.

Interested in services you don’t see on this list?

We can put together a custom services proposal to meet your team’s unique people goals.
Get in touch to learn more ➝

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