S1 Ep 1: An intro to employer branding & recruitment marketing

Welcome to Season 1 of The Employer Brand Shop Talk Podcast! The intent behind Season 1 is to provide a solid foundation so that people from all backgrounds - recruiting, marketing, and a variety of HR roles - are all able to get an understanding of how to approach employer brand work from the ground up; before diving deeper into an array of specific topics in Season 2. Keep listening to learn all about what employer branding means, why your organization should care about it, and how it differs from recruitment marketing.