S3 E4: Why personal branding should matter to recruiters with Chanèle McFarlane, Founder of Do Well Dress Well

In today’s episode, we are excited to be chatting with Chanèle McFarlane, a Certified Career Strategist and TEDx speaker. Chanèle is also the founder of Do Well Dress Well through which she creates content and learning experiences to help people launch, pivot, and accelerate their careers. She is known for her approachable and practical advice on personal branding and career strategy and as a result, her expert commentary has been featured in Fast Company, The Globe & Mail, ELLE Canada, FLARE Magazine, and more. She is also an on-air career expert with appearances on Breakfast Television, The Morning Show (Global News), and CHCH Morning Live.

Passionate about the future of careers and education, Chanèle is a marketing professor at Seneca College, an advisor for several organizations including Accelerate Her Future, Canadian Council for Youth Prosperity, and Humber College, and an accomplished employer brand and recruiting professional. Previously, she led talent brand at Capital One Canada and is currently working on Coursera's Talent Engagement team. She has been recognized as PR in Canada’s Top 30 Under 30, Top 100 Black Women to Watch in Canada, and Top 25 Women of Influence.

Chanèle and I discussed personal branding for recruiters, what that really entails, and why it’s important for recruiters to keep in mind. Building a personal brand is something Chanèle is an expert in so join us as she offers advice for getting started on creating a brand, leveraging this as a recruiter, creating content that resonates with your audience, and much more! She will also share some of her success stories with us. Enjoy!

Chanèle’s LinkedIn can be found here.