S3 E3: How an employee engagement program can SPARK change with Jordan Beresford, Employment Branding Manager at Sephora Canada

In today’s episode, we are thrilled to be speaking with Jordan Beresford, manager of employment branding at Sephora Canada. With over six years of experience working in the recruitment marketing and the employer brand space at fortune 500 companies and over 12 years of experience working in marketing, Jordan brings a wealth of digital marketing and content knowledge to the world of talent acquisition. She is passionate about optimizing the candidate and employee experience and using storytelling to engage, retain, and attract talent. She often speaks of the employee value proposition and how it’s the critical piece to ensuring what you’re saying about your organization rings true with employees’ experiences.

Jordan and I discussed the SPARK Ambassador program that she helped created at Sephora Canada, the results she’s seen from this program, and the challenges she had to overcome to create it. Along with a team of others who are passionate about employee experience, Jordan built this comprehensive program to help employees at Sephora Canada develop the confidence, tools, and support they need to be able to use their voices in various arenas and to help Sephora Canada amplify those voices. Join us as we breakdown the meaningful change employee engagement programs can have. Enjoy!

Instagram: @sephoracanadalife