S2 E8: Talking employer brand metrics with Chloé Rada, Director of Global Recruitment Marketing and Branding at Syneos Health

In this week’s episode, we’re diving into all things employer brand metrics with industry veteran Chloé Rada. Chloé has more than 20 years of marketing experience and currently leads recruitment marketing and branding globally for Syneos Health. She is passionate about storytelling, candidate experience, recruiter enablement, and technology automation and is empowering others to make a positive change for the future of talent acquisition.

Employer brand metrics is a big (and tricky!) topic but Chloé and I break down the ways you can determine the success of certain employer brand and recruitment marketing initiatives.