S2 E6: Pivoting our employer brands for a digital-first environment with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify

Shopify was one of the first organizations that made the pivot into “digital by design” following the pandemic. Today we’re chatting with Holly Middlemiss, Global Employer Brand Marketing Lead at Shopify, about how the Employer Brand team had to adjust their strategy from office-centric to remote-first in response to this massive operational pivot.

Holly shares how her team leaned into this change by sunsetting old campaigns, adjusting their EVP, and A/B testing new content approaches.