Top 5 episodes of The Employer Brand Shop Talk Podcast
It’s amazing to think that it’s been over a year since we began The Employer Brand Shop Talk Podcast. Over the course of our 18 episodes so far, our knowledgeable guests have lent their expertise to virtually every area of recruitment marketing.
We’ve learned how to create unique recruitment marketing content, build a comprehensive DEI strategy, understand and track employer brand metrics, develop EGC strategies, and so much more. And with season three launching on October 21st, this list is only expected to get bigger in the months to come!
With so much great content, we figured that the best way to celebrate our one-year milestone was to share our top five most-listened-to episodes. For avid listeners, these will be a perfect recap of useful information to take with you as you close out the year and enter the new one. For those new to the podcast, these episodes will give you a sense of the invaluable information you’re missing out on, and hopefully encourage you to hit “subscribe!
With that, here are our top five podcasts so far!
5. How to get employee advocacy right with Ashley Waxman, Head of Employer Brand at Asana (Season 2 Episode 3)
Ashley Waxman, the head of Employer Brand and Organic Social Media at Asana, sat down with us to talk about all things employee advocacy. We learned what employee advocacy is, how to get started, tips for engaging your employees, and employee advocacy software tools.
4. How to build an employee value proposition (EVP) in 7 steps (Season 1 Episode 2)
Our very own Kaitlyn Holbein, founder of Employer Brand Shop, offered her expertise to help listeners uncover their employee value proposition (EVP). We learned what an EVP is, why it’s an essential starting point for building on your employer brand, how to uncover your unique EVP, and mistakes to avoid along the way.
Listen here
3. Building a comprehensive DEI strategy with Dean Delpeache, Diversity & Inclusion Consultant at Strasity (Season 2 Episode 7)
Dean Delpeache, a Diversity & Inclusion Consultant at Strasity who has spent more than a decade on talent management and creating frameworks of equity for organizations, stopped by to talk about what it takes to build a comprehensive diversity, equity, and inclusion (DEI) strategy. We learned about how DEI relates to employer branding, how to execute a diversity and inclusion strategy across your organization, and so much more.
2. Give & Get EVPs with Charlotte Marshall & Bryan Adams, best-selling authors (Season 1 Episode 3)
Charlotte Marshall and Bryan Adams, the international best-selling Authors of Give & Get Employer Branding, encouraged us to get away from the antiquated ways of thinking about employer brands, and instead move towards a more authentic approach that communicates your vulnerabilities, harsh realities, and true behaviours throughout your organization. We learned all about creating a balanced EVP that showcases both the upsides and realistic downsides of working with your company to help you attract talent that will actually thrive in your unique environment.
1. Best-in-class careers blogs with Shaunda Zilich, Global Talent Brand Manager at Qualtrics (S2 E2)
Shaunda Zilich, Global Talent Brand Manager at Qualtrics, gave us a lesson in career blogs 101. We learned why having the right careers blog content strategy can have a huge impact on your ability to attract, convert, and retain employees, achieve DEI hiring goals and outcomes, as well as how to start or upgrade your careers blog.
With season three premiering this week, make sure to subscribe to The Employer Brand Shop Talk Podcast today to not miss out on all of the great recruitment content coming down the line!
About The Employer Brand Shop
The Employer Brand Shop is a boutique recruitment marketing and employer brand agency located in Kitchener, Canada. Our team helps organizations around the world attract and engage talent using creative marketing strategies.