10 Employer branding stats your organization should know

The secret’s out: investing in your employer brand is a sure-fire way to improve your hiring and talent retention efforts. Today, HR leaders and recruiting teams are going to great lengths to ensure their candidate and employee experience stands out and communicates their employer brand across every touchpoint.

Are you curious how much of a difference a well-executed employer brand can really make? Below is a collection of some interesting, important, and maybe even surprising employer branding statistics your organization should know! 

These statistics may help if you need to convince internal stakeholders that the timing is right to make that first employer brand hire or invest in a project with an external partner.

Employer brand statistics

81% of HR leaders polled said employer branding is the #1 area where they are looking to focus efforts in 2020 (The Talent Board).

75% of job seekers consider your organization’s employer brand before even applying for a job (LinkedIn).

68% of millennials visit an organization’s social media properties specifically to evaluate the employer’s brand (CareerArc).

96% of companies think that employer branding and reputation can positively or negatively impact revenue streams (CareerArc).

84% of job seekers mentioned the company’s reputation as an employer is important when they are deciding to apply for a job (Glassdoor).

55% of job seekers abandon applications after reading negative reviews online and only 45% of employers monitor or address those reviews (TalentNow).

67% of job seekers will consider a lower wage in exchange for a better-branded company (JobVite).

10% increase in cost per hire for organizations with a negative reputation (Harvard Business Review).

69% reduction in employee turnover for organizations that effectively deliver on their employer brands (through their employee value propositions) (Gartner).

These stats show that if you can demonstrate to candidates why they’ll love your organization through effective employer branding, you’ll have an easier time attracting and closing candidates. Further, if you can reaffirm and activate your employer brand internally, you’ll also have an easier time keeping that talent around long term.

If you’d like more info about how employer branding can help your organization to convert and retain talent more effectively, feel free to get in touch with our team.

About The Employer Brand Shop

The Employer Brand Shop is a boutique recruitment marketing and employer brand agency located in Kitchener, Canada. Our team helps organizations around the world attract and engage talent using creative marketing strategies.